![ABM Is B2B : Why B2B Marketing And Sales Is Broken And How To Fix It](https://footnote.deedeebook.com/small-image/abm-is-b2b-a-comprehensive-guide-to-account-based-marketing.jpeg)
ABM Is B2B: A Comprehensive Guide to Account-Based Marketing
What is ABM? Account-based marketing (ABM) is a B2B marketing strategy that focuses on building relationships with a specific set of target accounts. ABM is a highly personalized and tailored approach to...
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